Graduated in journalism, Carla Clavera is an outstanding content creator exclusively in Catalan. The young woman from Sant Cugat shares videos of her day to day talking about everyday situations, concerns, fashion and literature. Keyra has published this year its prima ‘Petar-Ho a les xarxes in Català’, a didactic guide with advice to produce material for the digital world.
Did the pandemic change the script of your life?
During the quarantine I joined Tiktok and began to hang videos that I had never imagined to publish. It was a good hobby, but it was not until October 2023 when I went on to create content seriously. I really wanted to do it because I felt I had things to say. Also, recording and editing I had always liked it a lot.
What inspires you to decide the theme of a video?
Ideas are constantly in mind. Maybe I am listening to a podcast or a song and, suddenly, one thing makes me think about another and I sign it in the mobile notes so as not to forget. I have the 24 -hour inspiration chip activated. I want to share videos that have a certain quality, to explain and teach something, that is not something empty.
Why do you think people follow you?
In the first place, because I speak in Catalan and it costs more to find someone who comments on trips and fashion in this language, therefore, it is already a differential point. I also think a lot about books, which is not very typical and there are many people who only follow me by the recommendations.
How did you live the transformation of a reader to writer?
I was excited when the publishing house contacted me with the proposal. It was one of the most shocking moments of my life. Once the book was published, it was incredible to live a Sant Jordi from the other perspective signing books, lunching with other writers … It was a brutal experience and I want more.
What kind of physical exercise do you do?
I love doing weights. I never skipped the Body Pump classes and I just started at running. I make content of this sport because I am a girl who has never had a body or too athletic or too thin and in the networks it is difficult to find a reference because everything is very idyllic and I focus on a healthy perspective and personal acceptance.